Reading the market seems to be key to success of global service office provider

Belgium-based Oleon NV, a leading producer of oleochemicals - chemicals derived from plant and animal fats - in Europe, has the largest market share in Europe but it was only last year that it launched its first brand in China, with a team of just three people.

Their office is located in a Regus business center in Lujiazui, Shanghai and the decision to do so is part of a growing trend in China, where flexibility is essential in today's business climate.