The World Trade Organization begins a new chapter from Sept 1 with current director-general Pascal Lamy of France stepping down and Roberto Azevedo of Brazil assuming charge.

Azevedo will be the first Latin American director-general of the WTO. In fact, many have interpreted Azevedo's "election" as the head of the world's top trade body as a victory for developing countries. His closest contender for the job was Mexican nominee Herminio Blanco, who reportedly enjoyed the backing of the United States, the European Union, and other members of the Organization for Economic Cooperation and Development, including Japan and the Republic of Korea.

Azevedo's eventual selection reflects the rift between the developed and developing countries in shaping the WTO's agenda for global trade and also the clout that developing countries as a group now enjoy at the WTO.