When Kenya embarked on changing to a fully digitalized broadcasting network by the end of 2015, Okalebo Stephen, a 42-year-old fruit seller in Nairobi, was happy about having a greater choice of entertainment channels - but worried about how much it would cost.

"We would have better access to news and entertainment, but to get that we would have to spend thousands of Kenyan shillings on a set-top box and in monthly fees for the service," he says. "This will take a large portion of my total salary, so we simply couldn't sacrifice everything just to watch TV."

But now they have a better and cheaper choice with the recent entry of Star Times digital channel to the market.