Lenovo shoots for the stars in smartphones
By Shen Jingting | China Daily | Updated: 2013-08-13 07:24
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In a new marketing campaign, Lenovo Group Ltd invited National Basketball Association star Kobe Bryant to Beijing this month to promote its flagship smartphone products. Wang Jing / China Daily |
Chinese personal computer giant Lenovo Group Ltd is aiming high to become a leading player in global smartphone sales, building up its branding and expanding abroad aggressively.
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