Branding history
By Pauline D. Loh | China Daily | Updated: 2013-08-10 08:34
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The Raffles Hotel in Singapore is a national monument. Provided to China Daily |
These are the hotels of royalty and aristocracy, of the political elite and the literary adventuresome. They sell nostalgia and history and recreate a piece of the past garnished with thoroughly modern luxuries. Pauline D. Loh visits the Raffles Hotels in Singapore and Beijing.
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