Marcel Fenez, global entertainment and media leader for PricewaterhouseCoopers, says China's urbanization is creating an increasingly affluent middle class keen on art and entertainment activities.

He says this has also been helped by the growth of entertainment facilities in urban centers such as cinemas and theme parks, which would not have been economical in less concentrated rural areas.

At the same time, broadband connectivity is allowing people in smaller cities and more rural areas to enjoy entertainment activities such as watching TV programs on the Internet, or playing games, he says.