China Mobile Ltd officially entered the booming mobile terminal market on Friday as it unveiled its own-brand smartphone models.

The China Mobile M701, a 5-inch screen Android-based smartphone equipped with MediaTek Inc's 1.2-gigahertz quad-core processor, is priced at 1,299 yuan ($212). The China Mobile M601 is a 4-inch screen, dual-core Android smartphone that targets lower-end users with a price of 499 yuan.

The two smartphones are produced by original equipment manufacturers, Hisense Group and Shenzhen-based BYD Co Ltd, respectively. They will hit the Chinese market through China Mobile's online and offline outlets this month.