"I hope to gain friendship and the experience to touch another culture," says Wang Yashu, a student at Beijing Normal University. That's the common goal of 24 filmmakers from the US, France and China who have strived to capture Chinese culture in a 10-minute video.

For the third year in a row, the Academy for International Communication of Chinese Culture invited students from Boston University, Emory University, and Ecole Superieure de Realsation Audiovisuelle to partner with students from Beijing Normal University and Shanghai University in the "Looking China" DV Project.

The AICCC focuses on introducing and disseminating Chinese culture worldwide. Established by BNU and International Data Group, the academy uses art and research to spread awareness of Chinese culture.