For consumers, savings should not come at the expense of safety.

Swiss food giant Nestle and French food group Danone have announced they will cut the prices of some of their milk formula products by up to 20 percent in China after the country's recent anti-monopoly investigation. This is a move that certainly benefits consumers, as those best-selling products will become more affordable.

For Chinese consumers a number of domestic brands can hardly be trusted after repeated safety scares, despite strengthened regulation in the wake of the melamine-contaminated milk scandal that led to the death of six babies in 2008.