"Factories should not be built near farmland where agricultural crops are grown, especially factories that can pollute the water, air and land. Industrial enterprises must protect the environment. The government should conduct surveys of land and rivers and restore those that are polluted."

Zong Qinghou, chairman of Hangzhou Wahaha Group Co, one of China's largest beverage producers

"If I use fake ingredients for some dishes I could halve my costs and earn much more money. Sometimes I have been tempted to do this, but behaving in such a way would be a crime against my customers. I cannot do this at any cost, otherwise how could I face up to my conscience?"