"We have seen huge market potential on the Chinese mainland because we share the same language and cultural background."

Wang Weijiang, director of the Taiwan Visual and Audio Production Association.Companies including UK-based ITV Studios, Japan's NHK and various Taiwan-based firms are scouting for business at the International Film & TV Market exhibition, which opened in Shanghai on Tuesday. Besides traditional broadcasting, the studios are also looking for cooperation in new media such as Internet video streaming.