Some Chinese have the antiquated notion that carving their names in historical sites can make them immortal, but with new technologies it may bring them notoriety. Eradicating such behavior, however, will take a change of national mindset.

A recent photo from a temple in Luxor, Egypt, has shocked China. Inscribed in Chinese on a 3,500-year-old stone is: "Ding Jinhao was here."

The photo was taken by a Chinese tourist who, with his fellow travelers, was so ashamed at the defacement of an ancient relic by a countryman that they tried to erase it. Failing that, he posted the photo on the Internet, triggering a nationwide wave of revulsion over the act.