Nu Skin Enterprises, one of the world's top five direct-selling companies, expects its sales in China to exceed $1 billion this year and to achieve five-fold growth in the coming five years.

The anti-aging product developer, manufacturer and seller is eyeing opportunities brought by China's aging society and growing individual incomes, according to Vincent Cheng, regional vice-president of West & North Mainland, Nu Skin Greater China.

"We have full confidence of reaching that goal," he said, adding that his company had planned to increases sales to $1 billion in 2014 from $200 million in 2009.