Niche luxury labels are now targeting China, as many of the more everyday luxury brands start to experience slower growth.

Chinese consumers, especially in the bigger cities, have grown in sophistication, and are now choosing luxury items to suit their everyday needs.

"I am tired of the handbags, which are everywhere," said Zhang Yuan, a 29-year-old office worker in Beijing, who said she has moved onto some niche or designer brands, after owning several big name products.