With traditional Chinese medicine experiencing a revival, herbal flowers have become hot commodities on the market.

A particular plant, known as dendrobium officinale, is believed to have cancer-fighting powers and is gaining in popularity among consumers in China, Southeast Asia, South Korea and Japan. Commonly grown in greenhouses, the plant is a daily ingredient at dinner tables in Guangdong province.

One businessman, however, is finding success in producing the plant by eschewing commonly used methods.