Liu Fa does not have a store, nor is he a genius in business, but he sold hundreds of goose products in a single day and had many volunteers delivering for him - all because kind-hearted Urumqi residents are helping him raise medical fees for his wife, who has leukemia.

Liu spent all his savings from when he worked as bus driver for tourists and borrowed more than 300,000 yuan ($48,000) from friends and relatives in 2011 when his wife, Wang Fang, was diagnosed with leukemia. She received a bone marrow transplant and needs drugs to ensure her liver and kidneys function normally, which costs at least 5,000 yuan every month in Urumqi, capital of the Xinjiang Uygur autonomous region.

However, his wife has shown signs of deterioration since November, which may require a second transplant, adding more financial burden to the poor family.