Renaming universities just a fad

The president of Beijing International Studies University recently told the media that the university might be renamed "Tourism University" and would aim at cultivating talents for high-end tourism, prompting many people to question the need to change the names of universities such as BISU and Beijing Broadcasting Institute (now Communication University of China), says an article on gmw.cn. Excerpts:

Many colleges and universities have been renamed since 2000. According to information on the official website of the Ministry of Education, 322 schools and universities have been renamed since 2004, with some of them becoming institutions of higher vocational studies.