Inspired by the two decades of leadership in China's luxury segment that was further consolidated last year, German carmaker Audi AG last week announced an aggressive blueprint for the years to 2020 to maintain its No 1 position in sales and brand image.

Ge Shuwen, executive deputy general manager of the Audi Sales Division at Sino-German joint venture FAW Volkswagen, said its "leadership strategy" for 2020 aims for the brand to be the most appealing in products and services as well as an employer.

Audi will also ensure its dealerships in China are the "healthiest and most efficient," Ge said.