A young woman drinking beer at a party in Ningbo, Zhejiang province. Anheuser-Busch InBev, together with Southern Weekly, China Youth Development Foundation and China Alcoholic Drinks Association Beer Branch, jointly launched the "Hi, Beer - Family Talk About Underage Drinking" in Beijing this month. It is the first time a public program is being carried out to prevent underage drinking in China. Zhang Peijian / for China Daily