Through the work of translators and Sinologists and now with the help of technology, Chinese publishers are beginning to reach a global audience, Liu Binjie, director of the General Administration of Press and Publication, said on Wednesday.

"Translators' works are key, but the ongoing trend of digitalization of publishing presents a rare chance for Chinese books to go further, though big challenges remain," Liu said on the first day of the Beijing International Book Fair on Wednesday.

Digital technology has made cross-continental exchanges possible and efficient, and saves money and time, he said.