The producers of the world's top alcohol products are all set to display their wares at the upcoming China (Guizhou) International Alcoholic Beverage Expo in Guiyang, Guizhou province.

More than 660 Chinese and 445 foreign enterprises will participate in the event, including 97 enterprises from France, 84 from Spain, 49 from Italy, 26 from Australia and 20 from Germany.

As a region inhabited by 48 ethnic groups, Guizhou will adopt modern exhibition concepts and high-tech measures to integrate international and ethnic factors. These aspects make the expo a cultural event rather than just a trade fair, said Shen Xiaoqing, head of the province's commerce department.