The Red Cross Society of China is publicly soliciting bids for auditing services for the first time, in order to enhance openness and transparency.

The society is still struggling to recover its public image after a young woman claiming to be one of its officials bragged about her lavish lifestyle last year.

"The latest move to publicly purchase auditing services is actually among a series of measures to improve the charity's transparency and better meet public demand for information," said Wang Rupeng, secretary-general of the organization.