Micro-blog, better known as weibo among Chinese, made its debut in China in 2009 and already has more than 200 million registered users, reflecting the many changing aspects of Chinese society.

According to Renmin University of China's statistics, weibo was the third most socially influential communications platforms in China in 2010 and accounted for 12-13 percent of the subjects that became public issues. This year, thanks to its efficient information-sharing platform, weibo could become the second most or even the most socially influential communications platform and double its contribution to matters of public concern.

Each piece on weibo usually has 140 words, which are just enough to form a short message but, as it has turned out, can be of great social influence. In fact, this can be attributed to its characteristic dissemination mechanism.