BEIJING - The Chinese mainland will continue to encourage its film and television companies to introduce more TV series from Taiwan and have joint productions, a spokeswoman for Taiwan affairs said on Wednesday.

Fan Liqing, spokeswoman of the State Council's Taiwan Affairs Office, told the media at a news conference that the mainland's authority on radio, film and television has pledged to deepen cross-Straits broadcasting cooperation, unveiling a slew of new measures to promote exchanges of film and TV programs.

The mainland's State Administration of Radio, Film and Television has vowed to facilitate joint investment in TV series production and to encourage television networks, such as Central China Television, to have fixed slots to broadcast jointly-produced TV series.