BEIJING - Media reports suggesting Ajisen Ramen uses cheap powders and other instant seasoning for its noodle soup, instead of boiling pig bones for hours as its advertisements suggest, have failed to deter the chain's customers in China.

"I don't mind their using concentrated soup as long as it is proved to be healthy," said Lin Li, a customer in Jiangsu province, adding that using concentrated soup to make noodle soup is "totally understandable".

"For restaurants like Ajisen Ramen, which are always crowded with people, they don't have time to cook soup on the spot," Lin said.