SHANGHAI: Organizers of the 2010 Shanghai World Expo said yesterday that they would not accept a 200 million yuan ($29 million) donation from a local tobacco company in order to observe the promise of a "healthy and smoke-free Expo."

Sources from the Shanghai World Expo Coordination Bureau said organizers have annulled the sponsorship contract with Shanghai Tobacco in deference to China's anti-smoking efforts and to maintain a healthy image at the world event.

The announcement has come in response to a week-long heated debate around China on the legitimacy of allowing tobacco promotion and sponsorship in a public event like the World Expo.