Lufthansa flying high in China
Lufthansa German Airlines ranks among the world's leading airlines and its brand stands for quality, innovation, reliability, efficiency and a worldwide network. With over 80 years of experience in China, Lufthansa has become one of the leading European airlines in the Chinese market and enjoys an outstanding reputation throughout the country.
In the 2007 summer schedule, Lufthansa offers 52 non-stop weekly flights between China and Germany, servicing the four gateways of Shanghai, Beijing, Guangzhou and Hong Kong. Through the strategic partnership with both Air China and Shanghai Airlines, Lufthansa has extended its network and services to even more Chinese cities.
Lufthansa is the first European airline to introduce native Chinese flight attendants on board its flights from and to China. For over six years, Lufthansa has employed about 200 native Chinese flight attendants, providing Chinese-speaking passengers with in-flight services that are in their own language and sensitive to their cultural background.
For passengers' viewing pleasure, Lufthansa provides a wide choice of Chinese movies and audio entertainment. To complete the service, on arrival in Germany, a Chinese Welcome Service is available to greet Chinese passengers in their language of choice and assist them with travel needs and information.
To offer passengers a first-rate culinary experience, Lufthansa collaborates with some of the world's most well known chefs through the airline's award-winning Star Chefs program. In spring 2006, Lufthansa launched its Chinese-inspired Star Chef menu in cooperation with Shangri-La Hotels and Resorts, thus providing guests with authentic Chinese delicacies and culinary culture high in the sky.
Lufthansa offers its customers the entire range of products and services, from economy class all the way through to first class and beyond.
In the premium travel segment, Lufthansa is setting new international standards. In addition to the award-winning First Class cabin service, Lufthansa also introduced a series of innovative top-end services, like Lufthansa Private Jet and the only First Class Terminal worldwide, to provide exclusive, personalized and seamless journeys designed to cater to its most sophisticated and discerning travelers.
Lufthansa has won numerous awards in China. In 2005 and 2006, Lufthansa won the awards of Best European Airline Serving China and Best Airline for First Class from Business Travelers in China. This demonstrates Lufthansa's appeal to business travelers in China, and reinforces its reputation as a world-class airline.
(China Daily 08/25/2007 page6)
