日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Home / Fashion

Starbucks vows to preserve 'intimacy'

By Mary Jane Credeur | China Daily | Updated: 2007-04-06 06:43

Starbucks vows to preserve 'intimacy'

A Starbucks cappuccino sits on a table at a cafe in London. Suzanne Plunkett/Bloomberg News

Starbucks Corp Chairman Howard Schultz says he can preserve the chain's coffee house nature even as he adds seven new stores a day.

"This is really hard to do," Schultz said in an interview at the Seattle headquarters of the world's largest coffee-shop chain. "And because very few people have done it before, they're out there waiting for us to fall."

Schultz's concern about damaging what he calls "the intimacy of the experience" at Starbucks surfaced in February, when a memo he wrote was published in newspapers and on the Web. In it, he urged executives to re-think decisions such as using automatic espresso machines instead of having baristas draw shots by hand. He said such moves could lead to a "watering down" and "commoditization".

"He's rightfully questioning things like whether the restrooms are clean, and how long the lines are," said Reed Bender, who helps manage $300 million at Robert Bender & Associates in Pasadena, California. "Now is a good time to be thinking about these things, especially as they add all these new stores."

"I've written hundreds of memos," Schultz said. "There's a common thread to all of them, really sharing with our own people that success is not an entitlement."

No slowdown in growth

The memo doesn't signal that Starbucks will temper its growth plans, he said. "There's no slowdown," he said. "There's no erosion of the equity of the brand."

Founded in 1971, Starbucks grew to 13,168 stores at the end of 2006. The company plans 10,000 new stores in four years, and has a long-term goal of 40,000 worldwide.

Starbucks shares were sliding before the Valentine's Day memo on investor concerns about higher coffee and labor costs as well as competition from McDonald's Corp and Dunkin' Donuts. The shares have dropped 21 percent in the past four-and-a-half months and fell 15 cents to $31.34 in composite trading on Wednesday.

Bloomberg News

(China Daily 04/06/2007 page16)

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 国产自产21 | 成人av免费看 | 宅男噜噜噜| 亚洲久久久久久 | 国产午夜精品视频 | 黄色工厂这里只有精品 | 亚洲美女视频网站 | 三级毛毛片 | 免费观看亚洲 | 欧美一区二区三区四区五区六区 | 欧美大片黄色 | 国产精品国产三级国产aⅴ无密码 | 亚洲精品播放 | 久久久影视 | 亚洲一区二区精品在线 | 亚洲色综合 | 最新高清无码专区 | 99视频精品 | 四虎4hu永久免费入口 | 日韩视频一区二区 | 男女无遮挡xx00动态图120秒 | 欧美亚洲天堂网 | 一区二区精品国产 | 日韩欧美国产高清91 | 日韩综合在线视频 | 五月婷婷婷 | 午夜精品久久久久久久99黑人 | 午夜激情综合 | 丁香激情五月少妇 | 国产精品美女久久久久久久久 | 色四月婷婷 | 久久不卡视频 | 少妇高潮一区二区三区99 | 亚洲第1页 | 亚洲成人黄色影院 | 欧美精品第一页 | 欧美精品三级 | 亚洲在线视频一区 | www.五月天婷婷 | 亚洲青涩在线 | www国产视频 |