The 3rd Beijing Reading Season, held by 17 institutions including Beijing's municipal Party committee publicity department and Beijing's press and publication bureau, started on Friday, advocating a social trend of reading more good books.

The season will go for three months, from April to June, and during the season, various events, such as Youth Reading Festival, will be held.

The Beijing College Students Reading Festival is a new activity this year, connecting college students with community youths through reading.

The Beijing Reading Season is aimed at advocating reading and constructing a reading platform.