BEIJING - China will build a modern cultural industry system featuring innovative content and strong competitiveness, according to a national five-year cultural development blueprint published on Wednesday.

The outline for the 12th five-year program (2011-2015) on cultural reform and development, issued by the general offices of both the Communist Party of China (CPC) Central Committee and the State Council, specifies the guiding principles, major goals and key aspects of the development of China's cultural industry during the period.

China will accelerate the transformation of the industry's development mode, changing it into an intensive mode of development and focusing on quality, the outline said.

The plan calls for the country to undertake a variety of major projects in emerging sectors, such as digital publication and mobile multimedia, the outline said.

China will give more support to medium- and small-sized cultural enterprises and enterprises that own intellectual property rights (IPR), the outline said.

China should promote independent innovation, develop key technologies with proprietary IPR and accelerate the conversion of scientific innovation into real products, the outline said.

The outline calls for authorities to use social capital to invest in the cultural industry and participate in the construction of major cultural projects.

China will expand its market for popular culture and boost cultural consumption in local communities by cutting prices and providing subsidies, the outline said.