He Zhiqiang, president of Lenovo Capital and Incubator Group, and Sun Zhongchun, general manager of Haima Car Co Ltd, at a news conference in Zhengzhou, Henan province, Aug 16, 2017. [Photo provided to chinadaily.com.cn]

China's biggest personal computer giant Lenovo and domestic auto maker Haima will join forces to promote the use of big data and artificial intelligence technology in the auto manufacturing industry.

Under the deal announced on Wednesday, Lenovo will examine Haima's sales data to come up with solutions to help the car maker target potential customers. In the future, the two companies will collaborate in areas like new car design and development, and smart manufacturing.

The move comes as the hardware veteran is gearing up its expansion in big data to go with its traditional strengths in manufacturing.

In 2016, the company's big data arm began offering services to other companies, before that it was an internal operation. By utilizing its own big data analysis platform, Lenovo has provided solutions to clients from various industries including metallurgy, medicine and tobacco.

Relying on its experience in manufacturing and its big data technologies, Lenovo is making efforts to drive China's manufacturing enterprises to transform and upgrade, He Zhiqiang, president of Lenovo Capital and Incubator Group, said at the strategy cooperation signing ceremony held in Zhengzhou, China's Central Henan province.