Liu Yaoping, CEO of Baofeng TV, speaks at the launch ceremony for the new X5 ECHO in Beijing on May 10, 2017. [Photo provided to chinadaily.com.cn]

Baofeng TV, the TV arm of Baofeng Group Co Ltd, a Beijing-based internet entertainment and video company, launched an artificial intelligence (AI) TV in Beijing on Wednesday.

"We have always insisted on combining the technology and human insight, and offering the best products and services," said Liu Yaoping, CEO of Baofeng TV, which was established two years ago.

The Baofeng AI TV, dubbed X5 ECHO, is the first device to provide far-field voice interaction between human and machine.

"We hope TV sets can change people's lifestyle and business model like what the smartphone did. The newly released product is not only a TV with interactive functions, but also a household AI assistant, providing services actively," Liu added.

Differentiating from normal TV sets, X5 ECHO can be turned on immediately when the user calls the name of the AI assistant - Baofeng Big Ears - instead of using the remote control.

The new product allows the AI assistant to handle users' behavioral data through cloud computing and algorithms.

X5 ECHO provides a variety of AI services, such as video content services, life services, TV video chat, as well as an entertainment and education platform for children.

Equipped with 4k ultra HD large screen and 4K HDR technology, Baofeng AI TV can support MEMC dynamic compensation technology, as well as Baofeng's patented left eye engine technology, increasing video clarity by 30 percent.

Presale of X5 ECHO started on the official website of Baofeng TV, JD.com, Tmall's flagship store and Suning's flagship store, at 7,999 yuan for the 65-inch model, 5,999 yuan for the 58-inch model, 4,999 yuan for the 55-inch model and 3,999 yuan for the 50-inch model.