HP Inc will continue to invest in the R&D of digital printing as this emerging sector is of great significance and full of huge growth potential for the company, said Jeff de Kleijn, general manager of the Large Format Printing Division at HP Asia Pacific and Japan.

The US tech company is devoted to transforming China's traditional printing industry.

To accelerate the growth of digital printing in the Chinese market, HP has launched the InnoPartner Program by cooperating with Chinese partners in the e-commerce, mobile and marketing industries to drive continuous innovation.

Major partners include YiFu Tu, China's leading design and print e-commerce portal, Easy print, the largest online printing platform in China, and MomentCam, a mobile photo app that has 320 million users worldwide.

PC, printer and graphics solutions are three major business units of HP. "We have huge potential in digital printing as the traditional printing method (mainly offset printing) accounted for 90 percent in the market," Kleijn said.

The printing industry is developing very rapidly and the demand for customized printed products is also on the rise, said Li Peng, general manager of HP PPS GSB Indigo & PWP in China

With the largest exhibit space at China Print 2017 from Tuesday to Saturday, HP features more than 10 Indigo digital printing solutions from across its portfolio highlighting the innovation, speed, performance and power of digital printing.

For instance, it introduced the new HP Latex 3600 and 3200 printers, which support higher volume printing, with a wide range of applications in retail/outdoor advertising, events/exhibitions, vehicle graphics and interior décor.