4. 4G-enabled smartphone around 1,000 yuan frontrunner
Mass production of low-end chips ensures a robust market growth of smartphones below 1,000 yuan. Therefore, with carriers promoting 4G network, 4G-enabled smartphones at this price range will be the leading player in the low-end market.
For mid-end market, phone manufacturers are expected to price around 2,000 yuan and turn to advertisement and promotion for differentiation.
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A wall-sized poster advertises 4G-enabled smartphones, Nanjing, Jiangsu province, July 27, 2014. [Photo/IC] |
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