Senior executives at Maserati present their congratulatory words for the anniversary. [Provided to China Daily]

The small Italian town of Modena will be the focus for the celebrations. More than 300 car owners and Maserati lovers are expected to get together for a three-day rally from there to Turin from September 18 to 20.

At the Beijing International Auto Show in April, Maserati unveiled three new models to celebrate its 100th anniversary.

The Alfieri concept, Quattroporte Zegna limited edition and the special edition of the GranTurismoMC Stradale Maserati Centennial were presented to fuel the passion of the discerning consumers.

The three new models were inspired by the philosophy of "the opposite of ordinary", which is considered a testament to the brand's first 100 years and a guideline for the next century, said the company.