In line with that we have introduced products tailor made for China, notably long wheelbase products for more rear-seat comfort, as well as models with smaller, fuel-effic ient engines, reducing fuel consumption and emissions.

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Some 98 percent of our total first quarter sales were vehicles with small engines of 3.0L and under.

Another great example is the XF Sportbrake equipped with a 2.0-litre petrol engine made for the China market.

At the same time we are incorporating what we are developing for China into our global product development, so as well as responding to the China market, what happens here also influences Jaguar Land Rover worldwide.

You've described your approach to the consumer in China as "customer first". In your mind, what are the key elements that deliver on this?

Andy Goss: The core of putting the customer first is being fully responsive to our customers, and to do that effectively we have to listen to the voice of the customer.

So our efforts here have been focused on getting closer to the customer, to really understand what China wants, and delivering on that.

For example our range of test drive programs really engage our customers, and in turn we learn a lot about what our customers really want, right at that moment.

And of course we have local talents on our team who have a great sense for the Chinese consumer.