About Tianjin

Youyi Store leading Tianjin high-end industry of general merchandise

(China Daily)
Updated: 2010-09-14 15:53

Development of Tianjin Youyi Store

"Youyi's world and the world's Youyi" can fully and exactly express the management and development philosophy of Tianjin Yishang Youyi. Since its opening in 1984, it has led the development of high-end general merchandise in Tianjin. Since 2003, Youyi has opened 6 sub-stores, bringing many of the world's top brands - LV, Dior, Tiffany, Versace, Zegna, Bvlgari, TOD'S, Celine, Berluti - to Tianjin. Youyi high-end general merchandise group is showing immense vigor and has a close connection with Tianjin people.

In 2009, an international economic crisis happened suddenly. However, this crisis didn't defeat anyone at Yishang Youyi. In that cold winter, the annual sales of Yishang Youyi group stores broke 3 billion yuan, and Youyi Store became the single store whose annual sales exceeded 1 billion yuan. As a result, Yishang Youyi changed the commercial history of Tianjin.

From January to August 2010, the sales of the six sub-stores of Yishang Youyi exceeded 2.57 billion yuan, with year-on-year rises of 34%. Therefore, the development goal of the whole year has been achieved ahead of time. Good achievements on sales one after another have realized the supernormal and build-up development of the leading store and thus an excellent result has been handed for the development of commercial industry of Tianjin.

Therefore, with confidence and easiness, the people of Yishang Youyi have stepped into the prophase of the 12th Five-Year Plan with a high starting point. Now, many general merchandise refinement projects are spraying around the whole city and the marketing philosophies of the stores of Youyi are firing people's consumption flame all the year round. The idea of value added services can always bring people surprise of shopping. With the idea of "there is nothing impossible but unthinkable" and the enthusiasm of doing something, the people of Yishang Youyi are trying to create a general merchandise brand which is "basing itself upon Tianjin and going toward the world".

Thanks to the scientific outlook on development used by Tianjin Yishang Youyi Co. Ltd. so many brilliant achievements are made. Under the new situation of the fast economic development of Tianjin, the people of Yishang Youyi are writing the new page of "leap with Youyi style" with lofty sentiments.

Yishang Youyi high-end general merchandise

This year, Yishang Youyi Co. Ltd. has finished the layout of its stores in Tianjin. The Youyi high-end general merchandise group formed by six stores has occupied all the key commercial zone of Tianjin and thus an impregnable fortress is founded. Li Jianhuai, party secretary and president of Yishang Group says: "These six stores own different commodities. From fashionable things to high-end things, it not only satisfies the needs of different customers chasing for fashion and brands but also provides spaces for the adjusting and upgrading of the brands. The brands coming out from the high-end stores can be sent to other stores. This way, the cohesion and attraction towards brands are greatly strengthened. This is also helpful to the adjusting and upgrading of ourselves."

According to the programming, the head store -- Youyi Store, which is located in downtown, will carry out the plan of extending. In the first half of this year, through the contact with aim cities both within and outside of Tianjin, 13 cooperation projects have been touched and two promising cooperation projects have been planned. In order to take the advantages of category business and hold the strategic partnership with the suppliers in a better way, Youyi Store has held two reciprocal receptions of "Leath Items & Home" and "Lady's fashion & decorations" for suppliers successfully. Therefore, a new platform and a more solid base are formed for the communication and cooperation between the store and its suppliers.

Ten billion in sales and founding a 100-year Youyi

Under the driving of scientific development mode, Yishang Youyi has developed six high-end general merchandise stores in the downtown of Tianjin and Binhai Costal Area with its unique mode. It is assembling the top brands both within home and abroad with the world first class brands and leading elegant consumption culture and fashionable consumption trend with its first class environment and services. It has been honored as a leader of Tianjin retailing industry. Its brand combination is in the top place within our country and its management level has already reached the world level.

It is clearly that Yishang Youyi general merchandise has driven into the fast track steadily. Now, Youyi general merchandise is conserving strength and storing up energy. It wants to be more powerful on brand, capital, talent, technique, culture and so on. Its development is just like an arrow on the bow which is unavoidable and its future is promising. With full confidence, people of Yishang Youyi is forwarding towards their goal of "Realize Ten-billion Sales and Found a One Hundred Year Youyi" with full speed.

In the near future, Youyi Store which has deep love knot with Tianjin people will assemble more world top brands and own at least 10 absolute first class brands, forming the gathering of six world luxury brands such as LV, Gucci, Prada, Chanel, Hermes and D&G. Each store will make their best and make Youyi an influential store within our country.

In the future three years, Yishang Youyi will add 4 more high-class fashion sub-stores. At the same time, it plans to go outside of Tianjin and develop cooperation projects in the first-tier cities and second-tier cities within our country. It is predicted that within the future three years, there will be more than ten stores within Tianjin and one to two stores in other cities. The total business area will exceed 500,000 square km. Besides, its sales would exceed ten billion and become a real ten billion retailing enterprise. What's more, Tianjin Yishang Youyi would list on A share market in three years and realize further promotion on capital operation, new projects establishment and multi-development mode.

From now on, Yishang Youyi people would take each step with progress as the first step and set the fighting goal of "Realize Ten-billion Sales and Found a One Hundred Year Youyi" clearly. With long-range, big and wide view points, they would try their best to develop the brand the Youyi.