NAIROBI - Chinese phone marker OPPO on Monday launched the new F5 series smartphone across its stores in Kenya.

OPPO Kenya CEO Andrew Peng told journalists in Nairobi that the device is OPPO's first full HD phone with a full screen display in Kenya.

The F5 Smartphone also features Artificial Intelligence beauty recognition technology that is designed to personalize beautification for subjects, Peng said.

The device comes installed with a 20 megapixel front camera with an ultra-sensitive F2.0 aperture.

"This feature will allow the camera to gain more information to produce better images with less noise in low light conditions," Peng said.

The CEO noted that the new device comes with facial unlock which is a new face recognition technology that will recognize its user and unlock the phone.

The OPPO F5 will retail at about $320 and will be available on sale from Nov 28, both online and offline.

The CEO said that the smartphone has been placed on pre-order starting from Nov 20 to 27 where members of the public will be able to pre-order manually.

The CEO noted that OPPO is concentrating on the smart phone market given growing demand globally as well as in Kenya.

Two other models, the F5 6GB edition and the F5 Youth will be available to Kenya consumers later on.

In February, OPPO was ranked as the world's number four Smartphone brand in the world by the International Data Corporation.