日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Continental sets sights on replacement market

By Li Fangfang (China Daily) Updated: 2014-08-25 07:17

"We will add about 12 more this year and expect similar growth in the next few years to cover all major cities," Dhillon said.

Dhillon said the company was also heading into the original equipment manufacturer - or OEM - segment.

"From 2015 to 2017, you will see a lot of new cars with Continental tires, from global partners General Motors, Mercedes-Benz and BMW, as well as Chinese brand Qoros," he said. "We are also bidding on some local business with homegrown bran

Continental plans to double the annual capacity of its Hefei plant from 4 million to 8 million tires in the coming years to meet market demand.

"We are now working on a strategy to balance our business in China from more than 90 percent in replacement currently to a healthy ratio of 60 to 40 between replacement and the OEM business," said Dhillon.

Youth focus

"Young Chinese, the major market for Continental's replacement tires, pay more attention to performance, safety and quality than their parents and their consumer habits are different," Dhillon said.

He said the younger generation shops online and pays attention to comments from previous buyers.

"We got some key opinion leaders and consumers to test our tires and share information about their experiences," he said. "It really helped."

As one of the official sponsors for the 2014 FIFA World Cup, Continental took the opportunity to launch a marketing campaign during the summer to further promote the brand and engage with the young audience.

Along with a series of football-themed activities, Continental also rolled out a limited edition FIFA tire - the ContiMaxContact MC5 - to ignite passion among football fans in China. Dhillon said demand for the tire, which featured a football and the 2014 FIFA trophy, far outstripped supply.

"We saw great enthusiasm among Chinese football fans and the marketing campaign was a milestone in our local strategy," he said. "China is one of the most important markets for us and we are keen to continue our global success here to further strengthen the emotional bond between our brand and Chinese consumers."

The company has sponsored international and regional football tournaments for the last 18 years and acquired a rights package from the 2015 AFC Asian Cup to be the first tire manufacturer to sponsor a top Asian football event.

Continental sets sights on replacement market

Continental sets sights on replacement market

Taking the right steps for a transparent auto market   Probes prompt call for urgent changes to auto sales rules

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 午夜av影院| 久色资源 | 日日干日日插 | 国产精品爽爽久久久久久 | 日韩视频免费看 | 美女久久久久久久 | 综合网在线 | 黄页在线免费观看 | 亚洲天堂网在线观看 | jizz一区二区 | 在线视频天堂 | 一区二区国产在线观看 | 国产亚洲精品久久久久久 | 久久伊人在 | 五月婷久久 | 国产在线观看免费视频软件 | 黑丝av在线 | 国产三级在线观看视频 | 国产精品一区二区在线观看 | 久久国产热视频 | 四虎在线免费观看视频 | 日韩中文字幕在线视频 | 日韩va在线 | 中文精品一区二区三区 | 欧美第一色| 一级片视频在线观看 | 久久视频精品 | 亚洲日本视频在线观看 | 欧美一二区 | 久久精品在线播放 | 超碰在线观看99 | 色爽女| sihu在线 | 国内av在线| 欧美黄色性视频 | 午夜爽爽 | 黄色av一区| 神马久久av | 久久久小视频 | 成年人黄色一级片 | 在线观看日韩视频 |