Jaguar Land Rover employee and Shanghai media football teams celebrate their own World Cup. CHINA DAILY

The Open Day really showed the strong spirit of the Dream Fund with the involvement of the entire community of stakeholders in Jaguar Land Rover's CSR efforts coming together to support the children and enjoy football.

Valuable professional coaching was on hand under the expert guidance of famous Chinese female footballer Sun Wen, who, along with representatives of Jaguar Land Rover employees, received Dream Ambassador awards as outstanding individuals who have pledged to devote their personal efforts to supporting the Dream Fund activities.

"I really hope my personal engagement as a Dream Ambassador and sports coach can serve to amplify the Dream Fund efforts, as we all reach out to touch the hearts of these school children and make a big difference in their lives," said Sun.

Explaining the company's vision, Bob Grace said, "Sustainability is the guiding principle in everything our company does. Going forward, all our CSR activities will be managed within the framework of the Dream Fund, and with a donation of 50 million yuan ($8.2 million) over three years, these CSR initiatives are a clear statement of Jaguar Land Rover's long-term commitment to China."