日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Make me your Homepage
left corner left corner
China Daily Website

Future of retail lies in clicks, not bricks

Updated: 2013-10-21 01:05
( China Daily)

In 2010, Yoox Group launched the Chinese e-commerce sites of seven fashion brands, including Armani and Dolce & Gabbana. Over the next two years, the Italy-based company opened the Chinese versions of the multi-brand stores thecorner.com and yoox.com.

The group's China expansion has involved opening a domestic logistics center from where all Chinese orders are shipped, adjusting clothing sizes to respond to market needs, as well as doing local collaborations, such as styling the looks of contestants on Hunan TV's Super Boy talent show.

"We believe localization is one of the keys to success in the China market," Mimi Vong, China country manager of Yoox Group, says in an e-mail interview.

But in other areas, the company is turning international practices local. It offers Chinese customers a "butler service", which allows them to try on purchases while a courier waits up to half an hour to see if the person wishes to return any items.

The Outnet, run by the same group behind the online fashion retailers Net-a-Porter and Mr Porter, last year unveiled its Chinese website — its first non-English site. And among its three international teams of buyers, which watch out for market trends and demands, one is based in Shanghai; the others are in New York and London.

The company, which has headquarters in England, isn't surprised e-commerce has grown so quickly in a country of China's size.

The Internet "provides amazing access", Stephanie Phair, The Outnet's global managing director, says by e-mail. "Women living in second- or third-tier cities can access great fashion just like those living in Shanghai or Beijing."

Shopbop, a fashion retailer owned by Amazon.com, introduced its Chinese site in 2011. On it, the company has maintained its English website's layout, general product offerings, as well as prices — when imported goods are normally more expensive in China due to the country's tax regulations.

Price is currently the battleground in Chinese e-commerce — the most important factor taken into account by consumers when deciding on their purchases, says the Nielsen online-shopping survey.

For fashion-forward consumers, the quest for exclusivity is becoming a growing motivation for seeking out foreign retailers.

"We have also seen our customers' interests in China echo that of our customers globally," Darcy Penick, Shopbop's chief merchandising officer, says in an email. "She is coming to us for what's new and what's next in fashion, and not only shopping large, globally recognized brands."

Logistics, which includes product delivery, remains one of the major challenges for online retailers in China. But entrepreneurs are focused on the bigger promise in Chinese e-commerce.

One of the people about to wade in is Lu Yiqing, who is launching her own fashion shopping site this month. The marketing management graduate says she wants to make it easier, less expensive and more enjoyable for Chinese consumers to get their hands on foreign brands.

The business will give Lu even less time to visit shopping malls.

Lin Shutong contributed to this story.

Previous Page 1 2 Next Page

 
 
...
主站蜘蛛池模板: 国产精一区 | 免费观看黄一级视频 | 日韩毛片中文字幕 | 91精品国产成人观看 | 国产一区二区免费视频 | 中文字幕在线2018 | 99视频热 | 国产精品色视频 | 国产一级片a | 精品久久久久久久久久久aⅴ | 快色91| av免费国产| 九九综合网 | 久久久久久一区二区三区 | 特黄特色大片bbbb | 第一福利在线视频 | 日韩影视一区 | 婷婷综合网站 | av资源在线免费观看 | 欧美一级片在线视频 | 日本一区视频在线观看 | 国产精品午夜视频 | 婷婷爱五月 | 深爱五月激情网 | 亚洲黄色网页 | 四库影院在线观看 | 欧美成人精品一区二区三区在线看 | www久久com | 亚洲欧美一区二区三区四区 | 黄网站在线观看 | 免费萌白酱国产一区二区三区 | 成人久久网| 久草婷婷 | 久久精品国产99国产 | 欧美一区二区三区在线视频 | 91久久综合亚洲鲁鲁五月天 | 日韩视频一区二区在线观看 | 午夜视频 | 中文字幕日韩一区二区三区 | 中文字幕在线不卡 | 超碰碰碰|