日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Technology

Xbox chief sees 'long-term' future in China

By SHI JING (China Daily) Updated: 2015-07-31 13:43

 

Instead of being too obsessed with the number of consoles sold so far, Xbox boss Phil Spencer insists the best way to boost sales is to focus on delivering great games to Chinese gamers.

The good news for many console players is that the company's biggest franchise Halo video games will be coming to Xbox One in China on Aug 13, which Spencer considers as a milestone. He is also hoping to bring its next biggest franchise Minecraft into China soon.

Xbox chief sees 'long-term' future in China

Visitors to the ChinaJoy 2015 expo check out the wearable gaming gadgets in Shanghai. [Photo/China Daily]

Tencent Holdings Ltd has already said it will be offering Infinity Blade on Xbox in China.

In fact many of the games on show on Xbox's stand during the ongoing ChinaJoy games expo in Shanghai will be available in China by the end of the year, said Spencer.

"As our game portfolio strengthens, so will the sales of Xbox consoles in China. The rest of this year will be great for games on Xbox (a company owned by Microsoft Corp)."

As well as highlighting its Western games on offer here, Spencer was also at pains to add that great efforts are being made to make Chinese-made games available too on Xbox, and said having local games that are culturally relevant to local gamers is critical to its long-term success here.

ChinaJoy is Spencer's second visit to China, and he said one of his most important missions during the exhibition will be talking to Chinese publishers and developers.

His goal is not just to make Chinese games available here, but also to help them achieve worldwide success, "and there are great partnership opportunities for us here".

"There are many gamers in China. Meeting with independent developers, I have come to know that people here have grown up playing games. It's who they are. They understand what makes a good game.

"I predict that we will see in the next couple of years a global hit that is created in China, and I want Xbox and Windows to provide the platforms to reach a global audience."

Xbox physically set up in China nine months ago in a trial started in the China (Shanghai) Pilot Free Trade Zone, where it was later joined by its long-time rival, Sony's PlayStation 4.

According to market consultancy IDC, the two companies have sold around 300,000 consoles until now.

"We are still beginning here and if we started to judge our success in China on the first nine months, that would be too short for anybody to assess if we had built our market or made all the right moves," he said.

What's more, Spencer seems not at all perplexed by what some consider the excessive time involved in approving new games or equipment created in China by the supervisory bodies, a hot debate among industry insiders.

Quite the contrary, he insisted he has found dealing with the authorities a smooth process with officials fully understanding the issues facing the industry. "After all, they are new to dealing with console approvals," he said.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: a毛片基地 | 日本网站在线播放 | 亚洲欧美日韩偷拍 | 激情五月网站 | jizz中国少妇高潮出水 | 中文字字幕在线中文乱码 | 国产精品久久久久久久久久久久久久 | 亚洲男人天堂2017 | 国产91在线高潮白浆在线观看 | 波多野结衣在线观看一区二区三区 | 激情欧美一区二区三区中文字幕 | 国产精品美女在线 | 欧美激情精品久久久久久蜜臀 | 色婷婷在线观看视频 | 中文字幕精品视频在线 | 黄网视频在线观看 | 夜夜骑夜夜操 | 午夜国产一区 | 日韩精品视频免费播放 | 香蕉网在线视频 | 91精品国产91 | 懂色av一区二区在线播放 | 国产一级在线视频 | 在线播放日韩 | 免费在线观看你懂的 | 日韩激情网站 | 欧美黄色大片免费观看 | 三级国产精品 | 在线观看污视频 | 欧日韩不卡在线视频 | 在线97 | 天天宗合网| 国产精久久久 | 日韩在线观看一区二区三区 | 国产三级在线播放 | 在线h网站 | 亚洲欧美小视频 | 牛牛av在线 | 超碰com| 国产在线观看免费网站 | 中文视频在线 |