日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Motoring Opinion

Is the market resilient enough to withstand the challenges ahead?

By ZHU BIN (China Daily) Updated: 2015-05-11 13:55

In March, China's light vehicle market showed signs of slowing down, with sales of locally-made models growing by 5.7 percent year-on-year versus the 6.1 percent seen in the first two months of this year.

In the first quarter as a whole, sales of locally-made light vehicles amounted to 5.97 million units, an increase of 6 percent on last year.

Having been subjected to the negative impacts of the economic slowdown and the stricter emissions regulations, China's light commercial vehicle sector has remained subdued since the middle of last year.

The late timing of the Spring Festival holiday this year acted as a further drag, with year-on-year sales of light commercial vehicles dropping by 16.2 percent in March, bringing the year-on-year sales in the sector down by an overall 16 percent in the opening quarter.

In marked contrast, the passenger vehicle sector has shown remarkable resilience so far this year.

With the seasonally adjusted annual rate stabilizing at 21.1 million units in each of the opening months of 2015, year-on-year sales of locally-made models achieved double-digit growth of 12.3 percent in March and 11.6 percent for the first quarter as a whole.

The critical question is whether this will remain the case going forward.

Since the fourth quarter of last year, China's automotive dealers have protested openly about bloated inventory levels-the number of unsold cars on their books-as evidenced by the dealer-level inventory index published on a regular basis by the China Automobile Dealers Association.

Levels surged from 1.42 months in September 2014 to 1.83 months in November of last year, and there have been few signs of any improvement since then; the index stood at 1.77 months at the end of March, indicating an increase of 28 percent on the 1.38 months seen in the same period of last year.

The resilient growth in wholesales apparent since the fourth quarter of 2014 may, in part, have resulted from the amassed stock; however, in light of the greater financial burden that inevitably results from such high inventories, the situation is far from sustainable.

While discounts at dealerships have been increasingly commonplace over the last few months, more recently a number of prominent original equipment manufacturers, or OEMs, have started implementing incentives, too.

On April 6, Shanghai Volkswagen, a market leader in China's passenger vehicle market, announced a reduction of 10,000 yuan ($1,639) in the Manufacturer's Suggested Retail Price, or MSRP, for the Polo and the Touran.

Within as little as a week, other key OEMs followed suit with Changan Ford and Beijing Hyundai, amongst others, mirroring VW's move by introducing various incentives to boost retail sales, leaving little doubt as to the extent of the pressure being exerted by the stagnating growth.

An ailing market is usually characterized by a period of slashed prices, followed by adjustments to OEMs' sales targets.

Ordinarily, we would not expect to see these corrections for a few months. However, one such case came to light only a matter of days ago.

BMW China, which had offered as much as 5.1 billion yuan to its dealerships as compensation for high inventories at the end of last year, announced that it was to lower the sales targets set for its dealers in the second quarter by 15 percent, pointing to the fact that the headwind is also affecting the upper end of the market, which typically enjoys a stronger sales momentum than the mass market.

In terms of the economy, both GDP growth and nominal investment growth in the first quarter slowed considerably to 7 percent and 13.5 percent, respectively, suggesting future downward risks, in particular for the light commercial vehicle sector.

As a counterpoint, consumption grew, albeit only by 10.2 percent year-on-year, versus the 12.2 year-on-year achieved in the same period of last year, adding to our concerns over the gloomy outlook for sales of passenger vehicles.

In light of these warning signs, we believe that the market slowdown, particularly in the passenger vehicle sector, is far from over.

If the sector is to show further double-digit growth in the second quarter, it will have to tackle the serious challenges that lie ahead.

The author is the China forecasting manager of LMC Automotive. bzhu@lmc-auto.com

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 双性总裁受胸罩大有奶水bl | 粗大黑人巨茎大战欧美成人免费看 | 一区二区欧美在线 | 波多野结衣一区二区 | 日韩欧美色图 | dy888午夜 | 免费的黄色的网站 | 久操影视 | 91网站免费| 超碰97在线看 | 97色在线| 国产又色又爽又黄又免费 | 国产一区二区三区视频免费观看 | 热99视频 | 中文字幕国产专区 | 日韩在线网 | 97爱爱爱 | 久久综合亚洲 | 激情六月天| 欧美在线视频网 | 日韩av片在线免费观看 | 欧美黄色a级 | 久操视频在线播放 | 亚洲a在线视频 | 天堂色在线| 99热这 | 网友自拍第一页 | 肉大捧一出免费观看网站在线播放 | 超碰操| 日本免费黄色网 | 欧美黄色性视频 | 欧美日日 | 久久午夜免费视频 | 午夜神马久久 | 亚洲欧美网站 | 91在线无精精品一区二区 | 亚洲人人爱 | 日韩一区二区在线视频 | 一区二区精品在线观看 | 97精品视频在线观看 | 亚洲a在线视频 |