Midea Group, a leading global player in consumer appliances, heating, ventilation and air-conditioning systems, and robot and industrial automation systems, has opened a technology research and development center in Silicon Valley, according to a senior research manager with the company.

The Emerging Technology Center focuses primarily on artificial intelligence, robotics, chips, sensors and other upcoming technologies, intending to provide technological support as Media transforms itself from a home appliance maker to a high-tech industrial leader, said Xu Chengmao, vice-president of Midea's Corporate Research Center.

"We need to invest more in the invisible areas – which are emerging sectors with potential markets in the future," said Xu.

The technology center is part of Midea's overall expansion in North America which also includes a new customer service center and expanded corporate office spaces.

According to Xu, the company plans to invest $250 million in the Silicon Valley center over the next five years.

"As one of the leading players in the home appliances sector, Midea will attach great importance to cutting-edge technologies, which is of great importance to the company's future growth," said Xu.

Xu made the remarks during a technology forum of the company, where a series of advanced technologies and innovative products were displayed at Midea's research headquarter in Foshan, Guangdong province, on Oct 17-18.

"The new technology center will leverage the creative energy in Silicon Valley to help Midea to continue to grow and deliver innovative products to its products," said Xu.

The Silicon Valley center is Midea's second research and development center in the United States, following the launch of its America Research Center in Louisville, Kentucky. The company has also established research centers in Japan, Italy and Germany and plans to expand its base to other locations.