日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Companies

Diageo's baijiu brand Shui Jing Fang helps lift its spirits in China

By Wang Zhuoqiong (China Daily) Updated: 2016-02-04 07:44

British drink giant Diageo Plc's baijiu brand Shui Jing Fang drove the company's growth in China as it is expected to cut market spending on deluxe Scotch in the country.

According to its interim results for the year ended Dec 31, its net sales in China increased 4 percent. The performance of Shui Jing Fang continued to improve with net sales up 81 percent.

Its marketing spending was down 2 percent as a result of reduced spending on Johnnie Walker Black Label and Blue Label in China.

In China, net sales of international spirits were down 40 percent, largely due to Scotch, which was down 42 percent as the effects of the government's anti-extravagance measures persist and competition increases, said the report.

Ivan Menezes, chief executive of Diageo, said sales of Scotch in total were down in China.

"It's mostly deluxe Scotch and it's primarily driven by a very conscious decision from us to back off the very high cost of investment" in the hotel bar and restaurant sector, said Menezes.

He added that most deluxe Scotch is sold through contracts with hotels, bars and restaurants.

"It is not profitable business and that segment of consumption is still declining in China, so we are backing off it."

Sichuan Swellfun Co Ltd has appointed Fan Xiangfu as its general manager beginning Oct 5, to take over from James Rice.

Fan previously worked in senior management positions for Guinness, Heineken and Carlsberg.

There is potential for baijiu in the Western markets, in particular among younger people who are interested in foreign and exotic brands and tend to follow the "East meets West" trend, said David Zhang, senior drink analyst of Mintel Group Ltd.

However, it is difficult to translate such trends into actual market performance.

For Diageo, the key question is whom they would target as the consumers of their baijiu products, said Zhang.

"It could become a niche choice among those trendy young consumers and high income Westerners looking for the next big thing. However, if it is looking to enter the mainstream market, it will take years or a decade," he said.

According to Mintel's China Spirit Report of 2015, signs of gradual recovery were evident in 2015 after more than a year of adjustment. Retail value growth will be 4 percent in 2015 after a decline of 1.7 percent in 2014.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久香蕉国产 | 亚洲一区黄色 | 美女综合网 | 欧美一区二区在线观看视频 | 国产夫妻精品 | 亚洲日本精品 | 免费看日韩av | 欧美一级在线免费观看 | 国产在线视频一区二区 | 激情欧美亚洲 | 亚洲国产精品久久久久久 | 粉色午夜视频 | 久久免费视频网站 | 日本中文字幕免费在线观看 | 91亚洲精 | 日韩av男人天堂 | 高清一区二区三区四区 | 精品国产乱码久久久久久蜜臀网站 | 亚洲专区在线播放 | 成人一区二区视频 | 一本av在线 | 亚洲网在线 | 美女国产精品 | 日韩欧美一卡二卡 | 五月婷在线视频 | 国产视频一区二区在线 | 亚洲品质自拍 | 久久午夜国产 | 日本在线视频一区二区 | 91精品国产乱码久久久久 | 国产精品久久久久久久久久久久久久 | 一级成人免费视频 | 在线观看免费视频一区 | 伊人综合影院 | 午夜久久久久久久 | 天堂综合网久久 | 国内精品免费视频 | 国产一级淫片a视频免费观看 | www.激情五月 | 欧美在线视频免费 | ww.国产|