日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Make me your Homepage
left corner left corner
China Daily Website

Hobby horses of the rich and famous plans are afoot

Updated: 2013-10-21 07:05
By Mark Graham ( China Daily)

Hobby horses of the rich and famous plans are afoot
Olver has fought in wars but now his attention is mostly on the super-rich in China who love to show their social status at polo games.[Photo / China Daily] 

Ed Olver has commanded troops in war zones and ridden ceremonial horses down The Mall in London. Now he has grand plans for China. The former army and Household Cavalry officer is co-founder of British Polo Day, which has an annual competition at a club outside Beijing near the Great Wall. He is now contemplating staging polo events elsewhere in China, most likely mini-versions that can be staged in mobile arenas.

Olver, who was once also a day trader, is nothing if not ambitious. British Polo Day started with a global remit, the idea being to hold invitation-only polo events in Argentina, China, India, the Middle East and Singapore and luring rich spectators.

Sponsors, particularly British heritage brands, loved the idea, a chance for them to peddle their wares to the rich. The game, popular among the mega-rich, aristocracy and royalty, is usually spread over an afternoon, allowing ample time for spectators to network over drinks and lunch.

The third British Polo Day in China was held on October 19 at the Sunny Times Polo Club, the one outside Beijing near the Great Wall. The club owner, Xia Yang, is an accomplished player and a participant in the event.

"Britain is the place that founded modern polo and China is the place where it originated," says Xia, who has laid a new pitch for this year's event. "British Polo Day provides good opportunities for people from overseas to come together with China. It is an exciting sporting event and provides business opportunities."

At the event, teams made up of players from Argentina, China, England and New Zealand battle it out on the field, while spectators nibble sandwiches, sip Champagne and hobnob with other movers and shakers.

"Among the elite, the position that polo has means that money is keen to come into it, says Olver, 32. "It's a big-face thing. If you have a polo team it is about status - and Chinese society is so about status that I think the future of polo is really, really bright.

"There is also an understanding that this is a Chinese sport. There is great imagery from the Tang Dynasty (AD 618-907) of polo being played. That is a positive link and generates national pride.

"If you look at all the different brands, the horse is often involved in, it is such a symbolic part of elitism, because to own a horse in China, with the scarcity of space, you have to be seriously wealthy."

The event certainly has no trouble luring high-end sponsors such as Land Rover.

"We are proud to support polo in China and excited to be advocating a British sport here," says Bob Grace, president of Jaguar Land Rover China. "Polo is a game traditionally played in Britain by a successful, and sometimes royal, crowd and we wanted to reinforce our brand's British lineage and regal connection.

"It is also a sport that you often associate with luxury."

Previous Page 1 2 Next Page

 
 
...
主站蜘蛛池模板: 日本免费一级片 | 国产成人精品网站 | 久久一二三四 | 亚洲天堂一区 | a久久久久久 | 精品视频国产 | 久久成人在线视频 | 福利资源在线观看 | 中文三区| 国产一区二区三区高清 | 久国产| 中文字幕一区二区不卡 | 欧美日韩在线视频观看 | 欧美你懂的| av日韩在线播放 | 男人的天堂久久 | 屁屁影院国产第一页 | 日韩美女在线观看 | 性欧美极品另类 | 97porn| 中文字幕23| 四虎午夜 | 五月激情网站 | jlzzjlzz亚洲女人| 灵与欲在线观看 | 欧美整片在线观看 | 在线免费中文字幕 | 成人免费毛片观看 | 日韩和的一区二区 | 在线观看黄色 | 毛片在线观看网站 | 婷婷丁香在线 | 欧美无遮挡 | 综合网在线 | 91天天干 | 18videosex性欧美69 | 午夜视频网站 | 国产精品久久久久久久免费看 | 成人高清免费 | 国产美女免费网站 | 成人精品在线播放 |