An online platform of China's customs data was jointly launched by International Business Daily and America Full-Houses Investment Management Group to serve small- and medium-enterprises, Guan Yanbin, deputy head of the newspaper, told a promotional event on Tuesday.

Compared with the United States and Japan, China lags behind in marketing customs data and their use as valuable trade information, said Gary Ge, chairman of Full-Houses and also executive president of the American Asia Trade Promotion Association.

Amid a grim trade outlook, the use of customs data will help exporters understand global market changes, expand overseas demand and optimize foreign customers, Guan said.