hybris, the top-rated provider of omni-channel commerce software, announced Monday that it has appointed Brian Walker as its SVP of Strategy.

The appointment of such a leading industry figure will be an asset for hybris in its business planning and development. In his role Walker will be involved in key areas such as marketing, customer development and the company's product and growth strategies. He will also be a key evangelist for how hybris clients and partners can best position themselves to take advantage of the rapid changes in enterprise technology capability coming from hybris.

Speaking about the appointment, Brian Walker said; "We are at a key point in the evolution of commerce, as customers engage across many digital touch-points seeking a consistent, contextual, and highly relevant experience across all of them. hybris is uniquely qualified to help companies across many verticals and business models take advantage of that change. In my role at Forrester leading commerce technology research, I was able to see first-hand the pace of innovation and progress from the hybris team, and I am excited to now be a part of that at a very exciting time in the company's history."

Carsten Thoma, President & COO of hybris, said; "Having known Brian for some years, we have always viewed him as someone who always understood our vision and the commitment behind our success. To now have him on our management team is a great asset for us and will be a real strength behind our continued success as we expand our global footprint and market share."

Ariel Luedi, CEO of hybris, said; "We are very pleased that Brian is joining our team so that we can benefit even more from his counsel and expertise that has been invaluable to us in his role as an industry analyst. The fact that Brian decided to join hybris, given his position of influence and leadership, is a huge validation of our success and strategy."

hybris helps businesses sell more goods, services and digital content through touch point, channel and device. It delivers "OmniCommerce": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business.

hybris has operations in 15 countries around the globe.