日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Companies

Chinese sports companies focus on sponsorships

(Agencies)
Updated: 2010-06-14 15:09
Large Medium Small

Peak, known primarily for its basketball shoes, trails behind Li Ning and Anta in this cluttered market but has been making inroads, opening 1,027 new stores last year and seeing total revenue rise 51 percent to $456 million.

Already the official sponsor of the NBA in China, it boasts individual deals with 12 NBA players, including Jason Kidd and Ron Artest.

Peak's deal with the WTA Tour is worth seven figures annually and includes cooperation on tennis festivals in China, a player apparel program, and revenue-sharing on a cobranded apparel line. Xu said it was part of an expansion strategy for 2010 that would include sales in other parts of Asia and North America.

"We just want to extend our brand name from basketball to tennis," he said. "China is our top market. Signing deals with international sports competitions is to attain our goal of becoming more global and more professional. But of course the primary impact will be on the Chinese market and then the global market."

Related readings:
Chinese sports companies focus on sponsorships Espanyol agrees 4-yr sponsorship with China's Li Ning 
Chinese sports companies focus on sponsorships Li-Ning opens flagship store in Singapore
Chinese sports companies focus on sponsorships Adidas may expand into third tier, small cities
Chinese sports companies focus on sponsorships Adidas forecasts rising sales in China
Chinese sports companies focus on sponsorships Struggling Adidas sees long-term growth ahead a

The deal taps into an educated, high-income demographic with a game that has lifestyle and fashion angles, said Chris Renner, president of sports marketing firm Helios Partners China. It also gives Peak a new avenue for growth in the competitive market.

"It's like trying to barge your way into a fancy club, there's no seats left and you have to find a nice seat that fits. And the WTA is a nice one, it's one of the few left out there that has prestige, fashion. It has a nice demographic and it gives you a nice story to tell," Renner said.

Nevertheless, the challenges for Peak are stiff, according to interviews with shoppers in central Beijing.

"It's an OK brand. A very common Chinese brand," said a 26-year-old student surnamed Fang, who refused to give his full name as is common among media-shy Chinese. "It's not comparable with Nike."

   Previous Page 1 2 Next Page  

主站蜘蛛池模板: 九九精品在线播放 | 高清一区二区三区视频 | 精品九九九| 成人a在线观看 | 国产精品视频在线看 | 一区二区在线免费观看 | 欧美日本韩国一区 | 欧美亚洲视频在线观看 | 成人黄色三级视频 | 狠狠se| 99国产在线观看 | 成人免费网站在线观看 | 欧美另类一区二区 | 在线观看国产欧美 | 天天躁日日躁狠狠躁 | 欧美黑吊大战白妞 | 黄色a一级 | 在线视频 中文字幕 | 快色视频在线观看 | 999av| 亚洲色图欧美视频 | 一区二区三区观看 | 欧美偷拍第一页 | 国产视频一区在线播放 | 欧美一级久久 | 日韩欧美亚洲视频 | 国产亚洲三级 | 操一操| 久久中文网 | 激情二区| 婷婷色亚洲| 69久久夜色精品国产69 | 特级做a爱片免费69 欧美色图自拍 | 一级片aa| 十大污网站 | 色播导航 | 97色涩| 欧美一级淫片免费视频魅影视频 | 视频国产精品 | 全部免费毛片在线播放 | 国产视频一区二区三区在线观看 |