The venue for the event is crowded. [Photo/China Cross-border E-commerce Trade Fair]

The Sixth China Cross-border E-commerce Trade Fair opened in Fuzhou on March 18, boasting an exhibition space of over 100,000 square meters. This year, the fair hosted 3,347 supply chain and service companies from more than 80 Chinese cross-border e-commerce industrial belts, as well as exhibitors from countries including Indonesia, Vietnam, Singapore, and Japan. Supported by 78 global industry associations, the fair has reached an unprecedented scale.

Guided by the principles of marketization, digitalization, and globalization, the fair focused on expanding scale, leading outcomes, upgraded concepts, cultural integration, and business opportunities. Over 60 global e-commerce platforms participated, including 90 percent of the world's top 20 platforms.

Key highlights included major international platforms such as Amazon Global Selling, eBay, and Wildberries, as well as the "China Going Global Team", featuring TikTok Shop, SHEIN, and TEMU, showcasing China's leadership in e-commerce standards. A comprehensive "sea-going escort network" of logistics, payment, marketing, and finance providers supported this transition.

The event also launched the China Cross-border E-commerce Conference, featuring over 30 forums for exchanging innovative ideas and insights.

Significant agreements were signed, including the Minjiang Digital Trade Corridor and partnerships with regions like Jiangsu, Ningxia, and Weifang, aimed at promoting high-quality development in cross-border e-commerce and digital innovation centers.

This year's fair also uniquely integrated Mazu culture into modern trade. The "Super Jinjiang" section showcased performances of traditional Jinjiang intangible cultural heritage, including Nanyin music, Gaojia opera, and puppetry. Traditional crafts such as rosewood furniture, porcelain, and bamboo weaving were showcased alongside Art Toy IP. These elements, shared through e-commerce, effectively tell "China's stories" to the world.